How Business Owners can Relax this Holiday Season

Emma Bowdler | The Women's Accountant

EMMA BOWDLER

I’m a cheerleader for women and an accountant bursting with personality. 

Business owners can take time to relax this festive season

Small business ownership means scheduling time away from your business can be really difficult. Downtime is important. As a small business owner myself, taking time to recharge my batteries and spend time with my family means not only am I a better mother and wife, but also a better business woman. 

Here are some of the strategies I use to ensure my business continues smoothly as we head into the festive season.

“Empowering your employees builds trust and rapport.” 

EMMA BOWDLER

Make your Festive Season Trading Hours Clear

We have always closed our office for 2 weeks over Christmas and New Year. This is not uncommon in a service-based business, but it does take some planning. By ensuring our trading hours are clearly communicated to our clients means that there are no surprises when we don’t answer the phone. We do this via email, our social media platforms and by letting them know that if they are requiring our services during those periods, that they need to do so before or after.

Set Auto Emails

Email automation is a great way to let your customers and clients know that you are taking some much needed downtime and that responses to emails might be longer than usual. Be clear and be precise. 

I then make sure I schedule a full day when I am back in the office to respond to all emails and requests.

Be Disciplined and Disconnect

If you feel the need to reply to emails or enquiries, be disciplined about it. So, how do I do that? I can hear your saying.

Simple, set aside a 30 minute window every day and make that your time to check in. Respond to the things that need doing, then shut down. 

Now is definitely NOT the time to:

  • Troll social media to see what you competitors are doing.
  • Look at new products or services to introduce in the new year.
  • Catch up on reading industry materials that you haven’t read yet. 

If you struggle with the ability to turn off, go somewhere with limited wifi and you won’t have a choice.

Empower your Employees

Thankfully, I have always been fortunate enough to be able to take time off a couple of times a year. This has only been made possible by empowering my employees. By delegating tasks, setting clear expectations and giving them the authority to make certain decisions in my absence, not only builds trust and rapport, it also shows them that they are a respected valued member of the team. 

Most Importantly……Stop Feeling Guilty

Finally, do you remember why you went into business to start with? My guess is that it’s because you wanted more flexibility to do the things that you want. This is your opportunity! Remember – You do NOT work for your business, YOUR business works for YOU. 

“Remember, you DO NOT work for your business. Your business works for YOU.”

EMMA BOWDLER

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