Diving in without a plan
To avoid the same mistake the CEO I mentioned above made, you need to adequately plan your business. Work towards answering the following questions:
• What are you selling?
• Is there a place in the market for it?
• Who are you selling to?
Once you have resolved the above, hopefully by conducting thorough market research, you need to work actively.
As a business owner it’s easy to churn out a 12-hour day that doesn’t achieve much in the grand scheme of things. So focus your day before you start. Strategise how you will spend the shift. This could take 10 minutes to an hour every morning; just know what you’re working towards.
Not recognising fear
When failure is on the line it’s a human trait to stick to a comfort zone. You need to be aware of this because the fear of failure could see you unconsciously avoiding things that could drive your business forward.
Whether it’s seeking out new business opportunities, products or sales calls, sometimes the risk is worth the reward.
Failing to see success
The road to a successful business is a long one, and it’s easy to overlook small wins as they pop up if you’re fixating on the finish line.
Take the time to celebrate small successes; it will give you a reprieve from the race and also help build company culture.
I’m a cheerleader for women and an accountant bursting with personality.