Step 1: IDENTIFY —
Why Are You Doing This in the First Place?
When we are developing our list of business non-negotiables, often the easiest place to start is by thinking of the reasons we went into business for ourselves in the first place.
- ‘I want to be my own boss and not wait for approval anymore.’
- ‘I want to make my own money instead of making someone else richer.’
- ‘I want to have more flexibility and freedom to be creative.’
- ‘I want to earn more and work less.’
- ‘I never want to put my fate in someone else’s hands again.’
These were all reasons for going into business that members of our community shared in a recent Biz Booster Masterclass on kicking off the new financial year in style.
For our Founder, Emma Bowdler, it was because she worked for a bully of a boss who made her effectively choose between her job and her kids. Umm, it’s the 21st century, ain’t no woman gotta choose! Never wanting to be backed into a corner again, and knowing that she could run a show where women could achieve the balance that they’re after, no matter what that looks like for them — she went into business for herself.
But what about you? Did you go into business for yourself because you wanted to:
- Make more money than you could in a salaried position
- Be more present with your kids and be able to pick them up from school
- Build wealth and long-term financial security by creating a saleable ‘asset’
- Live out a lifelong dream and just ‘give it a go’
- Fill a gap in the market that only you could fill
There are so many reasons why women go into business for themselves. For CEO and Founder of jobs marketplace Freelancing Gems, Fleur Madden, one of the top reasons that women turn to freelancing and entrepreneurship is because: it is an opportunity for women to take control of their finances. That, and they can achieve more flexibility and freedom, often by working less hours.
While going out on your own is no walk in the park, and sometimes it takes years of hard work to get your business into a position where you can work less for more money, the stats don’t lie: women now make up a whopping 40% of new entrepreneurs.
Having clarity around ‘why’ you went into business for yourself is not only a good grounding exercise for times of stress and uncertainty, but it also provides the foundation for your list of business non-negotiables.